88 RUE DU RHONE delivers a new kind of luxury watch for a new generation and era. Co-founder Pierre Bernheim is the face behind the brand and the grandson of legendary watchmaker Raymond Weil. 88 RUE DU RHONE's new watch line is versatile, classic and priced well, starting at $400 to $1,000 for both men and women. The company continues to expand and its watches are available at Bloomingdale's, Macy's, Lord & Taylor, Tourneau, and Zales and has plans for more expansion to independent retailers in 2014.

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