What do the best brands all have in common? At a time when discounting has eroded customer loyalty, Chris Malone, Managing Partner of Fidelum Partners and author of The Human Brand talks about how the best brands are able to tap into the customer's subconscious and successfully convey a winning combination of "warmth and competence". Based on customer research, Panera Bread, Toyota, Tesla, Domninos and Lululeon are hitting the mark and have been crowned as the top five brands for 2013. Malone discusses what these five are doing right.

This article was written by a staff member of TheStreet.

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