While filmmakers and movie stars occupy center stage at Sundance, corporate sponsors are eager to associate their brand with a film festival that has become a magnet for young and hip consumers. Some of the top sponsors are Acura, HP, Sundance Channel, and Chase. Other sponsors include YouTube, Airbnb, Southwest Airlines, L'Oreal, and more.

More from Video

This Will Be the Ultimate Buy (or Sell) Signal for Stocks

This Will Be the Ultimate Buy (or Sell) Signal for Stocks

Here's What Wall Street Is Watching Monday as Stocks Nosedive

Here's What Wall Street Is Watching Monday as Stocks Nosedive

Jim Cramer: Reports of Attempted Trade Truce With China Are False

Jim Cramer: Reports of Attempted Trade Truce With China Are False

This Cannabis Beverage Company Is Staying Away From the United States

This Cannabis Beverage Company Is Staying Away From the United States

Video: 2018 Is Actually a Normal Year for Stock Market Volatility

Video: 2018 Is Actually a Normal Year for Stock Market Volatility