Toyota's Senior Vice President for Automotive Operations Bob Carter says the Japanese automaker, which has long been known for safety, reliability and value, wants to inject a little emotion into its new designs and make cars that 'are fun to drive' and have 'a little more sizzle.' Carter says the FT-1 sports concept car it unveiled at the 2014 Detroit Auto Show is 'our vision of what a tough sports car should look like in the future.' Separately, Carter says the weaker Yen will only have a small impact on margins since 70% of Toyota's cars for the U.S. market are produced in North America. TheStreet's Ruben Ramirez reports from Detroit.

More from Video

Video: nLight Shares Surge Following Nasdaq Debut

Video: nLight Shares Surge Following Nasdaq Debut

Too Bearish Too Soon? Your Reality Check from Real Money's Helene Meisler

Too Bearish Too Soon? Your Reality Check from Real Money's Helene Meisler

Jim Cramer: Visa Is a Technology Company That Masquerades as a Financial Company

Jim Cramer: Visa Is a Technology Company That Masquerades as a Financial Company

Jim Cramer: Chipotle Shares Are Probably Done Going Down

Jim Cramer: Chipotle Shares Are Probably Done Going Down

Jim Cramer: This Is a Sad Time for Southwest Airlines

Jim Cramer: This Is a Sad Time for Southwest Airlines