Shares of MeetMe are off to a fast start this year, rising 25%, because of the social discovery company's rapidly growing mobile business, says the company's CEO Geoff Cook. MeetMe's stock popped last week after it raised its quarterly guidance due to increased advertising and demand for its "virtual currency". MeetMe is also seeing a spike in the use of its social games in which players attempt to meet new people, which is the focus of the company's apps as opposed to friends and family-based Facebook.

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