Edmunds.com's Senior Auto Analyst Jessica Caldwell says unlike other larger brands, Tesla owners are "brand evangelists" who are passionate about the cars. Caldwell says the next frontier for automakers will be figuring out what consumers like in terms of fuel efficiency and whether it's all-electric or hybrids. While Tesla competes with other electric vehicles on the market, Caldwell says there are also a lot of new sports cars, slated for release later in 2014, which could give the boutique carmaker a run for its' money. TheStreet's Ruben Ramirez has more from the 2014 Detroit Auto Show.

If you liked this article you might like

The 12 Most Ridiculous Kitchen Appliances You Can Buy From Amazon

Tesla Shorts Beware; Traditional Media Makes a Comeback, -ICYMI

Tesla Is Dropping but Now Is One of the Worst Times to Be Short

Tesla to Discontinue Production of Cheaper Model S

Wall Street Deflates in Pullback After Fed Excitement, No Records for Dow