Pandora unveiled in-car advertising at CES to allow advertisers to have better targeting, and get a better return on investment. CFO Mike Herring talks about what led to this decision, as cars become the next big connected device. TheStreet's Chris Ciaccia reports from Las Vegas.

If you liked this article you might like

How Facebook Is Trying to Avoid a Public Relations Disaster with Songwriters

Can an iTunes for News Succeed? Chartbeat Founder Thinks So

A Robot Will Be Taking Your Job Soon

Facebook's Video Ambitions Spur Talks With Music Industry

Apple, Comcast, Netflix and 22 Million Americans Sound Off on Net Neutrality