Vanguard is in third place in ETFs but the company has the opportunity to take significant assets from competitors with these smart moves.
Daniel Wallick, principal in Vanguard's Investment Strategy Group, says investors should stick with low cost funds instead of chasing illiquid endowment investing strategies.
Three mutual funds -- one of which was launched in 1929 -- stand out over time.
There is a strong correlation between its ratings of funds and performance.
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