1-800-Flowers.com Going High Tech This Mother’s Day

1-800-Flowers.com will sell more than 11 million stems this Mother's Day, including more than 5.4 million roses.

Author:: Gregg Greenberg
Publish date:: May 4, 2016 12:25 PM EDT

1-800-Flowers.com will sell more than 11 million stems this Mother's Day, including more than 5.4 million roses. And this time around it will be getting help from Facebook (FB) - Get Report , Amazon.com (AMZN) - Get Report and a special friend named 'GWYN' to make mom happy, said Christopher McCann, president of 1-800-Flowers.com (FLWS) - Get Report . Earlier this week 1-800-Flowers.com launched a beta version of 'GWYN', an artificial intelligence powered online shopping experience. According to McCann, GWYN is powered by IBM (IBM) - Get Report Watson to 'identify the perfect gift' from one of 1-800-Flowers.com's food or flower brands including Harry & David, Cheryl's cookies, Fannie May chocolates, The Popcorn Factory and 1-800-Baskets.com.