Shopping at Whole Foods (WFM) is going to get a little cheaper.
The Wall Street Journal was the first to report the news.
The company will mainly focus on lowering the prices in the fresh produce department. Whole Foods said it would reduce the price of large yellow mangoes to $1 each, while mixed-medley cherry tomatoes will now cost $3.49 for a 12 oz. container. And organic bunched rainbow chard is down to $1.99.
Additionally, Amazon's Prime members will be able to save more than ever before at Whole Foods with double the number of exclusive weekly Prime Member deals and deeper discounts. Over the next few months, customers can expect more than 300 Prime member deals on some of the season's most popular items.
Here are 5 items Prime members can expect deals on for the month of April:
- Organic asparagus: $2.99/lb, save $2
- Organic strawberries: $2.99/lb, save $2
- Sumo Citrus: $2.49/lb, save $1.50
- Air-chilled, no-antibiotics-ever whole chicken: $1.79/lb, save at least 40%
- Spiral sliced ham: $3.99/lb, save at least 33%
The move is part of Amazon's deeper push into the grocer business, a business that is dominated by rivals Walmart (WMT - Get Report) and Kroger (KR - Get Report) . Amazon also reportedly is working on opening a separate grocery chain that will have prices more in line with Walmart and Kroger by the end of the year.