NEW YORK (TheStreet) -- Social gaming company Zynga (ZNGA) - Get Report priced its initial public offering at $10 per share, valuing the FarmVille maker at $7 billion.

The pricing came in on the high end of the company's expected range of between $8.50 and $10 a share. Zynga is selling 100 million shares in the IPO with the stock set to make its debut on the Nasdaq on Friday.

Zynga CEO Mark Pincus

Analysts are largely mixed on how well Zynga will perform in the public markets.

Hudson Square analyst Daniel Ernst remains "positive on the offering" and believes its valuation is reasonable.

Sterne Agee analyst Arvind Bhatia

, meanwhile, has already initiated coverage of the company with an underperform rating and said the company's valuation is "not justified

."

Earlier on Thursday, Zynga updated its S-1 filing to expand on the risks of losing its CEO and founder Mark Pincus after

Google

(GOOG) - Get Report

chairman Eric Schmidt called him a "fearsome, strong negotiator."

Pincus had previously been criticized in reports for

creating an overly aggressive and hard-charging culture

at the company.

Zynga's offering comes at the end of a strong week for IPOs.

Business software company

Jive Software

(JIVE)

opened up 27% in its debut on Tuesday

.

Luxury fashion brand

Michael Kors

(KORS)

also spiked

25% on its first day of trading on the NYSE Thursday

.

--

Written by Olivia Oran in New York

.

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