SAN FRANCISCO ( TheStreet) -- Zillow (Z) - Get Report and its rival Trulia (TRLA) surged Friday after reports the Federal Trade Commission is poised to approve their merger. Pandora Media (P) soared, too, after it announced a live streaming deal with singer Jack White. E*Trade (ETFC) - Get Report also shot up after investors cheered its fourth-quarter performance.
Zillow climbed 8.1% to end the day at $105.93, while Trulia rose 9.8% to close at $46.55.
Over the summer, Zillow announced it would acquire its online real estate listing rival Trulia for $3.5 billion. That announcement pleased investors, who pushed Zillow's shares up 15.3% to $145.76 and Trulia 32.4% to $53.74 on July 24 when rumors of the impending deal first surfaced. The deal was formally announced four days later.
Under the merger, Zillow plans to maintain both brands and expects more "eyeballs" to view both Websites and, as a result, drive more advertising dollars to Zillow.
Pandora ended the day up 10.4% to close at $17.57.
The online streaming radio service got a lift after a Rosenblatt Securities analyst initiated covered on the company with a buy rating and set the price target at $20, according to a report in Investor's Business Daily. The analyst noted Pandora's efforts to increase its direct sales team are paying off as the online music service is now "effectively selling radio ads."
Additionally, Pandora announced on Friday it scored an exclusive deal with artist Jack White to do a live audio stream from his concert at Madison Square Garden on Jan. 30. It will mark the first time Pandora will do an audio stream from a live performance for a single artist.
Depending on the number of subscribers listening in, it may be music to Pandora's investors.
E*Trade soared 8.4% to close at $24.56.
The online trading company surged following its fourth-quarter earnings report after the markets closed on Thursday. E*Trade reported earnings of 26 cents a share on revenue of $461 million for the quarter. That beat analysts expectations of earnings of 23 cents a share on revenue of $445.1 million.
"This was a momentous year for E*Trade," said the company's CEO Paul Idzik in a statement. He added that E*Trade posted "multi-year highs" in the number of customer trades and net new brokerage accounts.
This article is commentary by an independent contributor. At the time of publication, the author held no positions in the stocks mentioned.