The Center for Digital Democracy wants the Federal Trade Commission to investigate whether YouTube is illegally targeting children using ads in videos.
"Google profits handsomely from selling advertising to kid-directed programs that it packages. It makes deals with producers and distributors of kids' online programs worldwide. Google has built a global and very lucrative business based on kids' deep connections to YouTube," Jeff Chester, executive director of CDD said.
YouTube is the most popular online platform for children, the CDD alleges, citing a recent study that found that 80% of U.S. children ages 6 to 12 use the video-sharing site daily.
The firm also says that since over half of YouTube's total viewing time now occurs on mobile devices, there is a decreased likelihood that these children are being supervised by an adult when they are targeted with ads.