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"Yes satellite TV needs financial strengthening, and Dankner investing in the company would give it stronger backing. The investment will lead to higher subscription rate, which will give the company wider foothold in the market," said a top executive at Yes.

"Obviously the antitrust commissioner will have reservations regarding a merger between Yes and Matav Cable Systems (Nasdaq:MATV). We are aware of the fact he may very possibly reject the move altogether."

So is all this talk about a merger deal a mere hypothesis?

"I said the regulator would be displeased with the move at first glance. I didn't say he won't approve it when all is said and done, and after he's examined it."

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"Clearly a lot more water will go under the bridge before this move is indeed approved, if that," concluded the top executive.