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Yahoo!

(YHOO)

is fighting America Online for broadband bucks.

At a daylong presentation to analysts Wednesday, Yahoo! revealed plans for premium services that appear to compete with the

AOL Time Warner

(AOL)

unit's own strategy for managing Americans' transition to high-speed Internet access from home.

Additionally, Yahoo! disclosed one sign of its success in making the transition from an Internet content company to one identified with Internet access services as well -- just like AOL. The company also made clear how much of its advertising growth is dependent on paid search services, such as the pay-per-click search engine operated by

Overture Services

(OVER)

.

All these details came as Yahoo! discussed its goals of doubling its monthly revenue per user, its annualized revenue per employee, and its annual revenue to $2 billion over a period of three to five years.

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"We see some phenomenal opportunities on the Internet," said CEO Terry Semel in response to an analyst's question about Yahoo!'s possible expansion into other media. On Thursday, Yahoo! slipped 42 cents to $17.75.

Precious Mettle

Within the next few months, said Semel, the company will roll out a premium service package under the name of Yahoo! Platinum. As a sample of programming on the service, which would comprise video and audio for broadband users, Yahoo! showed an outtake of the "American Idol" television series.

Such a product would compete with AOL, which is trying to sell a "bring-your-own-access" content-only service to Internet users who get high-speed Internet connections through a telco or cable TV operator. Yahoo! Platinum also appears to compete with

RealNetworks

(RNWK) - Get RealNetworks, Inc. Report

, which markets the RealOne SuperPass service.

Separately, Yahoo! broke out statistics and goals for its alliance with

SBC Communications

(SBC)

to offer co-branded Internet access service. The service, which launched last year, numbered 1.1 million subscribers by Dec. 31, says Yahoo!. The company hopes to add 1 million to 1.5 million customers this year.

Yahoo! also said it reaped $140 million in sponsored search revenue in 2002 and estimated that revenue would rise to $205 million to $220 million in 2003. With 2002 as the starting point, Yahoo! said the compound annual growth rate for paid search will be in the range of 40% to 60%, compared to 10% to 20% for traditional branded advertising.

Asked which paid service he thought would be a "killer app," or function that would prove irresistible to consumers, Semel said he didn't know, and that Yahoo! was trying a lot of different initiatives rather than putting all its eggs in one basket. "It's a much more measured approach," he said. "We're not swinging for the fences."