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Score one for



Late Thursday,

The Wall Street Journal

reported that


(MNI) - Get McClatchy Company Class A Report

had abandoned an online partnership with


( TRB) and


(GCI) - Get Gannett Co., Inc. Report

, opting instead to go with Yahoo! as part of McClatchy' broad Internet strategy.

McClatchy will join a consortium of 12 other publishers that represent 250 newspapers. The deal, which the

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quotes unnamed sources as saying could be announced as soon as early next week, will enable advertisers to easily buy ad space across a common platform shared by a wide range of Web sites.

The publishers will also feature Yahoo!'s search technology on their Web properties and are expected to share revenue generated through the agreement with the search giant. Content from the newspapers would also be posted on Yahoo!'s Web sites.

Bringing McClatchy, which publishes papers including the

Sacramento Bee


Miami Herald

, marks a victory in its battle with rival




Google's efforts to benefit from ad dollars spent on newspaper advertising -- which have taken the shape of selling remnant inventory for a select group in a test project debuted in 2006 --

have met with mixed results thus far .

Yahoo!'s deal will also help boost its share of Web search ad revenue by guiding newspaper readers to its search engine.

Shares of Yahoo! slipped 0.1% to $31.17 in recent trading on Friday.