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XM Satellite Radio

( XMSR) named Vernon Irvin chief marketing officer, a post he'll take Nov. 14.

Irvin joins XM from


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, where since 2003 he has been executive vice president and general manager for the company's communications services group.

"Vernon is a dynamic leader who brings to XM a winning track record of building great brands and growing businesses," XM said Monday. "His impressive operating experience combined with his strong creative instincts and relationships in the entertainment industry will make Vernon a driving force as we extend XM's industry leadership."