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Xerox (XRX) - Get Xerox Holdings Corporation Report agreed to acquire XMPie, a New York-based provider of marketing software, for $54 million.

XMPie specializes in software that allows graphic designers, marketing companies and print providers to create marketing pieces with an individual's name, along with information and images based on buying preferences and personal interests, Xerox said.

Founded in 2000 and funded by Jerusalem Venture Partners, XMPie is a global operation with about 60 employees. XMPie will keep its headquarters in New York and its research and development facility in Netanya, Israel.

The all-cash purchase should close in the next 30 days.

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