Warner Videos To Play Again on YouTube
NEW YORK (
) --
Warner Music
(WMG) - Get Report
could announce as soon as this week it is close to returning video clips to
Google's
(GOOG) - Get Report
YouTube after a licensing dispute.
The agreement, following a dispute that lasted nine months, would allow Warner to retain the right to sell ads that run next to its videos and keep most of the revenue, the
Wall Street Journal
reports, citing people familiar with the matter.
Warner is enlisting third-party agencies to sell the ads and line up more lucrative arrangements like sponsorships for particular videos or artists, the
Journal
reports.
The agreement could address Warner's complaint against YouTube that the ads that currently run on the site don't generate sufficient revenue for the music company.
Warner pulled all its music from YouTube in December after the two companies failed to agree on licensing terms.
News of the agreement was first reported last week by
Advertising Age
.
-- Reported by Joseph Woelfel in New York
.
Follow TheStreet.com on
and become a fan on
