Publish date:

Verizon Readies Incredible for Closeup

Verizon pushes its HTC Incredible front and center for Thursday launch.

NEW YORK, (

TheStreet

) --

Verizon

(VZ) - Get Verizon Communications Inc. Report

scratched

Google's

(GOOG) - Get Alphabet Inc. Class C Report

Nexus One

superphone, to put its marketing muscle behind the

HTC Incredible

.

With the initial takeoff of the

HTC Incredible

coming Thursday, Verizon is clearing the runway of some distractions. While both the

Incredible

and the Nexus One are Google Android-powered phones made by HTC, Verizon has made a choice to put its Droid Incredible on the centerstage.

HTC Incredible Is Just That

Image placeholder title

Google had been expected to start selling a Verizon version of the

TheStreet Recommends

Nexus One

this month, but a click on the Verizon Nexus One pre-order tag takes you to the

Verizon Droid Incredible

sales page

.

Google's Nexus One

The unsubtle switcheroo underscores the

tension Google created

by leaping into the phone market with its own phone and direct sales approach.

Verizon's move to forego the Nexus One comes as Verizon elevates the Incredible to its flagship Droid smartphone, displacing the popular Motorola Droid.

HTC Incredible

Meanwhile,

Research In Motion

(RIMM)

has introduced a new version of its

BlackBerry Bold

phone that is designed to work on all the major 3G networks in the U.S. and Europe. The refresh of a stale Bold model was not quite the

BlackBerry spring surprise

investors were hoping for. RIM shares fell 2% to $69 in morning trading Monday.

More on Smartphones

The Best Android Apps