ValueClick Rises on Buyout Rumors

The latest speculation has Time Warner's AOL interested in the online advertising player.
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ValueClick

(VCLK)

shares were enjoying a second straight day of steady gains Tuesday, as renewed buyout speculation boosted the online advertising company.

Shares were trading at $24.23 Tuesday afternoon, up more than 18% since Friday's closing price of $20.48. A Merriman Curran Ford analyst cited a rumor that

Time Warner's

(TWX)

AOL unit was pursuing the company, according to the

Associated Press

. The analyst said, however, that a deal was unlikely.

The company has long been a favorite of takeover speculators. Shares soared in May, after a flurry of

strategic acquisitions in the online advertising space. That's when

Microsoft

(MSFT) - Get Report

swallowed

aQuantive

(AQNT)

for $6 billion in cash, just weeks after

Google

(GOOG) - Get Report

snapped up

DoubleClick

for $3.1 billion.

More recently,

Yahoo!

(YHOO)

spent $300 million on BlueLithium.