SAN FRANCISCO (
will begin rolling out advertising to users Tuesday, the company's attempt to turn its microblogging service into a profitable business, the
Wall Street Journal
There will be around 10 initial advertisers, including
For Promoted Tweets, the new service, the ads will appear at the top of results for searches users conduct on Twitter, similar to
successful search-advertising system, the
Initially, the company will charge marketers per thousand impressions of their ads. Over time, it plans to move to a more complex model, charging based on how users interact with the messages, the newspaper reports.
The new feature could help millions of businesses who have signed up for the service to share deals and other corporate updates. Twitter CEO Evan Williams and co-founder Biz Stone have been exploring a variety of monetization models, including enhanced services for businesses, the