TiVo up After Contract With Miller Brewing

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TiVo

,

(TIVO) - Get Report

a maker of digital video recorders, was up 24.3% in late trading after announcing that

Miller Brewing

is the first company to sign up for TiVo's advertising program. The one-year deal allows Miller, a unit of

Philip Morris

(MO) - Get Report

, to play a role in developing an advertising platform for TiVo's technology. TiVo is due to release fourth-quarter results after the close.