Two huge design wins have put

Imagination Technologies Group

on the investment radar.

The Kings Langley, U.K., tech shop makes graphic and video chips for smartphones, and

recent dissections

of the new


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iPhone S and



Pre reveal that Imagination is inside.

Winning the key slot in the two hottest phones of the moment certainly hasn't hurt the company's stock, which trades on the London Stock Exchange. Imagination shares are up 30% this month.

But part of that run is due to increased interest from


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On Thursday, Intel acquired 25 million shares of Imagination, taking its original 3% stake to 14%. Intel has been a licensee of Imagination technology and has said it "values its continued relationship" with the company, signaling it has no immediate plan to buy the company outright.

With computing shifting to smaller mobile devices, Intel has struggled to keep up with the trend. But recent deals, like the $884 million offer for

Wind River


, a smartphone software management shop, show Intel has been looking externally for help.

Imagination certainly would give Intel a strong position in the mobile device market. But Intel may have some competition. In December, Apple acquired a $5 million stake in Imagination.