Skip to main content

Tech Rumor of the Day: Apple Twitter

Apple has sprung up in Google's place as a rumored bidder for speed-blogging outfit Twitter.


(AAPL) - Get Apple Inc. Report

has replaced


(GOOG) - Get Alphabet Inc. Class C Report

as the latest big tech shop rumored to be interested in micro-blogging upstart



As usual, conflicting reports seem to validate claims that Twitter's tires are being kicked, but the actual stage of discussions remains foggy. But Apple's presumed late-stage offering price -- $700 million -- stands out. Google's so-called

late-stage bid

a month ago was thought to be $500 million.

The blogsphere authority on Web deals -- BoomTown blogger Kara Swisher - says all the major dudes with half a fortune to burn, like

TheStreet Recommends


(MSFT) - Get Microsoft Corporation Report

, have people talking to Twitter. But Swisher cautions that

nothing is late stage

or imminent.

Twitter's rapid growth is the obvious appeal. And its short-burst messages are like triple-caffeinated green tea power shots fueling the busy, attention-deficient modern mobile social networker.

Twitter's real-time search service would

easily complement Google

or Microsoft's Live Search efforts.

From Apple's perspective, Twitter is a feature people seek, and with $4.46 billion in cash at the ready, Apple could make it happen without causing many ripples.

"When I first saw that Apple was involved, I immediately wondered why they'd mess around with it," says one Internet analyst. But after a few seconds, the logic of an Apple/Twitter deal became clear, the analyst says.

"Apple knows more about consumer wireless data usage than any other company right now," says the analyst, adding that "Apple wants to embrace the Internet."