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Sun Sets Forth on New Momentum

Its purchase of SeeBeyond keeps the product portfolio broadening.

Sun Microsystems

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continued to show it remains a major player in the information technology world by shelling out $387 million in cash to buy



, a maker of business integration software.

This is the

second major acquisition for Sun this month as it broadens its product portfolio. To go along with the purchases,

Sun has also announced several new initiatives to show that it is pushing its existing product portfolio forward and it has launched a major advertising campaign touting its major customers.

The actions have not yielded any progress for the company's stock as investors wait to see the resulting benefits to the company's financial statements. Tuesday, Sun shares were up just 3 cents to $3.72.

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Investors and customers have been

disappointed by Sun before, something CEO Scott McNealy admitted to Monday during a question-and-answer session at the company's annual JavaOne Conference. He said, however, the time has finally come for the new Sun.

He also spoke about the company's latest efforts to spread the word that Sun is a systems company, dedicated to and capable of providing everything related to the Internet for businesses. "We've been battling the image of what Sun is forever," McNealy said. "Our name is not Sun Microchips or Sun Microsoft. It is Sun Microsystems."

It's this

vision that Sun is trying to get across to anyone who will listen. In a future of growing technological complexity and increasing costs, McNealy said Sun and


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were the only two left who can supply corporations with total IT systems.

This broad product base will become the ideal path going forward, he said, predicting ongoing consolidation among vendors.

That probably means Sun isn't yet done with its spending spree, although at some point it would most likely prefer to use stock instead of cash.

But for Sun's stock to be of value for acquisitions, investors will have to start buying into the company's vision of the future. With continued momentum at the company, that just might occur.