Sony, Cable Firms in Video-Delivery Pact - TheStreet

Sony, Cable Firms in Video-Delivery Pact

A group of cable operators has signed a deal with Sony that may ultimately eliminate the need for the ubiquitous set-top box.
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A group of cable operators has signed a deal with

Sony

(SNE) - Get Report

that may ultimately eliminate the need for the ubiquitous set-top box.

Sony said it plans to produce plug-and-play "two-way" digital televisions and other devices that can receive interactive digital and high-definition video services without a set-top box, a move that's aimed at simplifying cable installation and reducing costs.

Comcast

(CMCSA) - Get Report

,

Time Warner Cable

(TWC)

,

Charter Communications

(CHTR) - Get Report

,

Cablevision

(CVC)

, Cox Communications and Bright House Networks are among the companies entering the agreement with Sony. In total, those six cable operators serve more than 82% of all U.S. cable subscribers.

"This is a landmark agreement which will provide a national, open and interactive platform resulting in more choices of services and products for consumers," said Kyle McSlarrow, president and CEO of the National Cable & Telecommunications Association.

Shares of Sony were off nearly 1% at $47.58. All four publicly-traded cable providers were higher.

Satellite television operators were mixed.

Dish Network

(DISH) - Get Report

was losing 0.3%, while

DirecTV

(DTV)

was tacking on 0.1%

Set-top box manufacturers were trading higher despite the announcement.

Cisco

(CSCO) - Get Report

, which owns the Scientific-Atlanta brand, was up 1.4%.

Motorola

(MOT)

was adding 0.7%.