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Updated from 7:14 a.m.


(SIRI) - Get Sirius XM Holdings, Inc. Report

rose 4% early Wednesday after it became the second satellite radio player this week to narrow its third-quarter loss from year-ago levels.

The New York-based pay radio broadcaster lost $163 million, or 12 cents a share, for the quarter ended Sept. 30, compared with the year-ago loss of $180 million, or 14 cents a share.

Revenue rose to $167.1 million from $66.8 million a year earlier.

Analysts surveyed by Thomson Financial were looking for a loss of 14 cents on sales of $167.3 million.

Sirius added 205,900 net subscribers from its retail channel and 236,500 net subscribers from its automotive channel during third quarter, giving it a total of 441,000 net adds for the quarter.

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Sirius ended the quarter with 5.1 million subscribers and said it expects to end the year with 6.3 million.

Average revenue per user inched ahead to $11.17 from $11.15 a year ago, and monthly churn, reflecting customer defections, rose to 2% from 1.8%.

Subscriber acquisition costs dropped to $114 from $149 a year earlier.

Shares of rival



surged earlier this week after the company posted a narrower-than-expected loss as it trimmed promotional spending.

Early Wednesday, Sirius rose 15 cents to $4.24.