For any up-and-coming tech company, reputation is valuable currency. According to JPMorgan analysts, Twilio (TWLO) - Get Twilio, Inc. Class A Report is viewed as the "gold standard" in its niche based on interviews with some of Twilio's customers.

Twilio is a communication-as-a-service provider, building APIs that help businesses ditch telephone hardware and integrate calls, texts, videoconferencing and other tools into one platform.

JP Morgan analyst Mark Murphy told clients on Monday that "partners spoke very highly of Twilio both in terms of its rich set of offerings and its 'best-in-class reliability," and that its $2 billion acquisition of SendGrid, which added email to Twilio's portfolio, was positively received by customers. 

Some of Twilio's high-profile customers include Airbnb, Uber and Facebook's (FB) - Get Facebook, Inc. Class A Report WhatsApp, and its strong customer base bodes well for Twilio, the analysts wrote: "Twilio's growth in our opinion will continue to be fueled by the proliferation of cloud and mobile application development that is reflective of its strong customer base," said Murphy.

Twilio's stock was up 0.85% to $115.75 on Monday and is up around 29% year to date. 

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On a January call with investors, Jim Cramer and Action Alerts Plus portfolio analyst Jeff Marks discussed Twilio's positioning in the cloud market in more detail.

"What they've done is they've democratized the communication channels such as voice, text, chat, and video," Marks said. "They're really the foundation that are enabling real time communication between both the business, customers, and clients."

On the call, Marks echoed the JPMorgan analysts' observation that the positive beat on Twilio appears to be growing.

"I think developers from all over, they're falling in love with Twilio, they can't get enough. And it's a word-of-mouth company too where the legend of Twilio is spreading," Marks added.

The Action Alerts Plus team will be holding another call with investors on Wednesday, February 13, at 11:30 a.m. ET. To join, please go here.

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