ScreamingMedia Jumps on Interactive TV Deal - TheStreet

ScreamingMedia Jumps on Interactive TV Deal

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ScreamingMedia (SCRM) was up 11.9% in midafternoon, a day after it struck a deal to become the first provider of customized content for Scientific Atlanta's (SFA) new information-on-demand application.

The agreement marks ScreamingMedia's move into interactive television. Scientific Atlanta was down 3.6%.