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After a giant head-fake and public relations disaster involving cracked and damaged screens, Samsung (SSNLF) on Thursday announced that its high-end Galaxy Fold will be available in select markets beginning in September.

Samsung said it plans to re-release the phone following "necessary improvements" and "rigorous tests," including tweaking the design and strengthening the phone's hinge area, the part of the phone that some test reviewers both said -- and demonstrated -- was defective.

The foldable phone, which will retail for $1,980, was originally slated to hit stores in April, but Samsung quickly halted those plans after reports from early test users in the media showed how quickly the devices broke.

The 4.6 inch-smartphone's key selling point is that it opens up into a 7.3-inch tablet. But reviewers complained of several problems, including defective hinges and broken screens, after they mistook the Fold's protective film for a disposable shield and removed it.

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Samsung had been planning on selling 1 million Galaxy Fold handsets this year, the equivalent of less than half a percent of the 291.3 million smartphones it sold in 2018. But the phones were expected to test demand for a significant new form innovation for smartphones.

Meantime, rival Apple undefined will reportedly be unveiling three new iPhone 11 models in September.

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