) -- In an effort to expand sales beyond the top-tier price range,


unveiled a broader range of


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Android phones Wednesday.

The South Korean phone shop introduced four new phones under the Galaxy name including a Galaxy W, a 3.7-inch touchscreen phone with a 1.4-gigahertz processor, and a Galaxy M Pro that features a Qwerty keyboard and resembles a

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as the world's biggest phone maker, and the push into several different product sub-categories should help advance that cause.

"These products further build on the phenomenal success we have enjoyed with the Galaxy range," Samsung mobile device chief JK Shin said in a press release Wednesday.

Samsung is one of the leading Android device makers in the world, and as the Google system gains popularity, it continues to bump up against Apple.

The new phones are expected to be shown at the upcoming IFA consumer electronics event in Berlin, which begins next week.

Notably, Samsung was issued and successfully appealed a Galaxy tablet injunction in a German court brought by


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for patent violations. Apple has also filed a similar lawsuit against Samsung tablets and phones in a Dutch court to block sales of the Samsung devices.

Apple isn't exactly standing still. The gadget giant is expected to expand its iPhone lineup this fall with a new iPhone 5 and a stripped-down version of the

iPhone 4 that could be a free

offering for telcos hoping to sign on new two-year contracts.

Apple shares were largely unchanged in early trading Wednesday.

--Written by Scott Moritz in New York.To contact this writer, click here: Scott Moritz, or email: Scott on Twitter at MoritzDispatch