will exit the TV business, three-and-a-half years after barging into the competitive consumer market.
The Round Rock, Texas company will cease making liquid crystal TVs under the Dell brand this month, to focus its energies on PC sales, according to a
Dell is currently winding down sales of its remaining inventory of roughly 6,000 Dell-branded TVs, according to the report. The company will continue to offer TVs from other manufacturers, such as
, on its site.
The move comes as Dell makes a variety of changes in hopes of turning the company around, following several quarters of disappointing sales. The company recently lost its crown as the world's No.1 PC maker to rival
Founder Michael Dell returned to the CEO job in January, replacing Kevin Rollins. And in the past couple of weeks, Dell has said it will begin experimenting with retail sales through a partnership with
and announced that it
will slash 10% of its workforce to save money .
Dell began selling flat-screen TVs in November 2003 and at one point expected to capture 19% of the market, according to Bloomberg.
Signs that Dell's TV venture was not living up to expectations emerged earlier this year, however, when Dell began selling flat-screen TVs from other major brands, including Sony and
Shares of Dell were up 5 cents at $27.31 in extended trading Tuesday.