Online media company RealNetworks (RNWK) - Get RealNetworks, Inc. Report was up 6.2% near midday after announcing a deal to provide live Internet broadcasts of the National Basketball Association's 24-hour digital television network. It will also carry the NBA's package of audio feeds of every game.

RealNetworks also said its 5-month-old


subscription service now has 150,000 paying customers.

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The New York Times

reported that RealNetworks is characterizing the NBA deal as a major advance in establishing sports on the Internet, while the league described it as a small step forward.