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Pru Raises Apple Estimates

The firm is looking for earnings of 68 cents in the March quarter.

Prudential lifted its quarterly profit estimates for


(AAPL) - Get Apple Inc. (AAPL) Report

, helping the shares tick higher early Wednesday.

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The firm is now looking for earnings of 68 cents a share in the March quarter, 4 cents better than its old prediction and 7 cents ahead of Wall Street's consensus target.

Prudential believes that seasonal weakness in the iPod music player is being more than offset by stronger Mac sales and higher margins.

Shares of Apple were recently up 0.2% to $86.10.