Priceline Buys Rentalcars.com

The site had around 300,000 visitors a month in 2002.
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Online travel and leisure-services company

Priceline.com

(PCLND)

acquired the domain name and customer base of

Rentalcars.com

, a site that reserves rental cars on a discounted basis.

Financial terms of the deal weren't disclosed.

In 2002, Rentalcars.com had around 300,000 visitors a month and generated more than $10 million in gross bookings, Priceline said. The company also said the acquisition is part of its larger strategy of expanding into retail travel markets.

"In addition to getting a Web address so closely associated with rental car shopping, this purchase also furthers priceline.com's goal of becoming a one-stop shop for travelers," the company said.

Shares of Norwalk, Conn.-based Priceline ended

Nasdaq

trading at $22.28 Monday.