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Partner launching location-based taxi ordering service today

'Orange Taxi' based on QuickOn system devised by startup PlatiNet Communications

Partner Communications (Nasdaq, TASE: PTNR, LSE:PCCD) (PTNR) - Get Partner Communications Co. Ltd. Sponsored ADR Report is today launching its first location-based service for its mobile phone subscribers.

The company, which operates under the orange brandname, calls its new service Orange Taxi. It enables phone users to order taxi service from the closest station based on the user's location.

The service was devised by PlatiNet Communications, a startup in which Partner invested $500,000 through its wholly-owned subsidiary Partner Future Communications.

The service is based on PlatiNet's proprietary QuickOn system, which enables service providers to provide location-based, voice portal, information and advanced network services. The system supports all kinds of mobile phones, the company says.

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PlatiNet is registered in the United States. It operates out of an R&D firm in Park Afek, Rosh Ha'Ayin, also called PlatiNet Communications.