Nothing but Net: Blue-Chips Shine Where Blue Devils Faded

AOL and Amazon advance, yet again.
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SAN FRANCISCO -- The rich keep getting richer in the Internet sector.


America Online



(AMZN) - Get Report

were once again among the day's big winners.

America Online added 12 1/8, or 9%, to close at 144 1/2. In a research report,


upped its target price on AOL to 215, saying the stock is still "undervalued and its potential has yet to be fully realized." AOL and

Sun Microsystems

(SUNW) - Get Report

also announced details of their alliance to develop e-commerce software products.

A day after it said it was entering the online auction business, continued to rise, getting some help from an obscure firm called

Pacific Crest Securities

. In a research report, Pacific Crest said that Amazon "can resemble a 'Wal-Mart of the Web' in less than 10 years and its shares could see 800% upside over that time." That would leave the stock at 1,350. closed up 15 1/16, or 10%, at 164 11/16.


(EBAY) - Get Report

, which stands to lose the most from competition from, closed down 10 21/32, or 7%, at 137 1/8.

The report notes that revenue at is expected to expand more than 70% annually over the next three to five years, though profitability as always remains a question mark for the e-commerce behemoth.

There were some other big movers, most notably



. The company set a 2-for-1 stock split, payable May 7 to shareholders of record April 14. That was enough to send shares of the provider of Internet connections for e-commerce soaring. It closed up 25 15/16, or 32%, at 106 13/16.

And with the NCAA basketball tournament finally over, IPO madness replaced March Madness as

(PCLN:Nasdaq) soared in its debut. Priceline was priced at 16 Monday, but soared to a high of 85 before closing at 69. That was 12 points below its opening price of 81.