No Logic in Google-Brightcove Rumor
CAMBRIDGE, Mass., (
) --
Brightcove
isn't the answer, nor is it likely the object of
Google's
(GOOG) - Get Alphabet Inc. Class C Report
video ambitions.
Rumors about the possible deal circulated Wednesday, where else but on Twitter, and
ran with the speculation. But while Brightcove, unlike Google, has found a way to
, the pairing makes very little sense.
Closely held Brightcove, which is backed by investors including
IAC Interactive
(IACI)
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,
Allen and Co
,
Accel Partners
and the
New York Times
(NYT) - Get New York Times Company Class A Report
, among others, says it does not comment on rumors.
The juicy speculation of a deal between two of the largest video shops on the Internet is circulating in a sector still buzzing over
Adobe's
(ADBE) - Get Adobe Inc. Report
announced $1.8 billion deal for
Omniture
( OMTR). The move was seen by some as a
thaw in tech mergers
as growth-starved companies start seeking opportunities.
Last month, Google
On2
, a video encoding outfit. The move was part of Google's renewed effort in video, a unit known best for YouTube, but with designs to push into premium video.
Brightcove, a contractor to
TheStreet
, takes a different approach. Like its rival,
Apple's
(AAPL) - Get Apple Inc. Report
Quicktime, Brightcove is a service that works under contract with companies to customize the look and operation of the video player and provide technical support. Google's YouTube videos are typically embedded in a variety of Web sites at no cost.
Google is expected to launch a pay for play premium video site as part of its expanded free
selection.
In other words, Google's got its eyes on the big screen.
--
Written by Scott Moritz in New York
.
