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) --


isn't the answer, nor is it likely the object of


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video ambitions.

Rumors about the possible deal circulated Wednesday, where else but on Twitter, and

some sites

ran with the speculation. But while Brightcove, unlike Google, has found a way to

achieve profits in video

, the pairing makes very little sense.

Closely held Brightcove, which is backed by investors including

IAC Interactive


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Allen and Co


Accel Partners

and the

New York Times

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, among others, says it does not comment on rumors.

The juicy speculation of a deal between two of the largest video shops on the Internet is circulating in a sector still buzzing over


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announced $1.8 billion deal for


( OMTR). The move was seen by some as a

thaw in tech mergers

as growth-starved companies start seeking opportunities.

Last month, Google



, a video encoding outfit. The move was part of Google's renewed effort in video, a unit known best for YouTube, but with designs to push into premium video.

Brightcove, a contractor to


, takes a different approach. Like its rival,


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Quicktime, Brightcove is a service that works under contract with companies to customize the look and operation of the video player and provide technical support. Google's YouTube videos are typically embedded in a variety of Web sites at no cost.

Google is expected to launch a pay for play premium video site as part of its expanded free

TV and movies


In other words, Google's got its eyes on the big screen.


Written by Scott Moritz in New York