CAMBRIDGE, Mass., (

TheStreet

) --

Brightcove

isn't the answer, nor is it likely the object of

Google's

(GOOG) - Get Report

video ambitions.

Rumors about the possible deal circulated Wednesday, where else but on Twitter, and

some sites

ran with the speculation. But while Brightcove, unlike Google, has found a way to

achieve profits in video

, the pairing makes very little sense.

Closely held Brightcove, which is backed by investors including

IAC Interactive

(IACI)

,

Allen and Co

,

Accel Partners

and the

New York Times

(NYT) - Get Report

, among others, says it does not comment on rumors.

The juicy speculation of a deal between two of the largest video shops on the Internet is circulating in a sector still buzzing over

Adobe's

(ADBE) - Get Report

announced $1.8 billion deal for

Omniture

( OMTR). The move was seen by some as a

thaw in tech mergers

as growth-starved companies start seeking opportunities.

Last month, Google

bought

On2

, a video encoding outfit. The move was part of Google's renewed effort in video, a unit known best for YouTube, but with designs to push into premium video.

Brightcove, a contractor to

TheStreet

, takes a different approach. Like its rival,

Apple's

(AAPL) - Get Report

Quicktime, Brightcove is a service that works under contract with companies to customize the look and operation of the video player and provide technical support. Google's YouTube videos are typically embedded in a variety of Web sites at no cost.

Google is expected to launch a pay for play premium video site as part of its expanded free

TV and movies

selection.

In other words, Google's got its eyes on the big screen.

--

Written by Scott Moritz in New York

.