NEW YORK (TheStreet) -- Shares of Netflix(NFLX) - Get Report rose by 6.3% Thursday, closing at $114.93, after the streaming video company said it would raise its standard subscription price by $1.

"The standard plan allows for streaming on two screens at the same time, and HD video," SiliconBeat reported. "The cost of the other two subscription levels, $7.99 for one screen and $11.99 for four-screen streaming, plus ultra HD, are unchanged."

"To continue adding more TV shows and movies including many Netflix original titles, we are modestly raising the price for some new members," a Netflix spokeswoman said in an emailed statement to SiliconBeat.

EMC (EMC) jumped by 4.7%, ending the day at $27.18, amid news that privately held Dell is talking with banks about possibly financing a takeover of the data storage company, Reuters reported

"The potential acquisition of EMC, which has a market capitalization of $52 billion, would be the largest technology sector deal on record," the news service said.

Dell, which was taken private two years ago, is stuck in the slumping PC market. Taking over a company like EMC could help it diversify and expand into more lucrative markets.

Both companies declined to comment.

Apple(AAPL) - Get Report dropped by 1.2% Thursday, finishing the day at $109.50.

The computer hardware and software manufacturer said its Apple Pay mobile payments technology will soon work at Starbucks(SBUX) - Get Report , Yum! Brands' (YUM) - Get Report KFC restaurants and Brinker International's (EAT) - Get Report Chili's, Re/code reported. Apple executive Jennifer Bailey made the announcement at a Re/code conference in California.

Shares of Starbucks rose Thursday by 1.2% to $59.46. Brinker International rose by less than 1% to $52.28, and Yum! Brands declined by less than 1% to $67.43.

Etsy(ETSY) - Get Report shares dropped by 4.3% Thursday, closing at $13.57, after Amazon(AMZN) - Get Report  added handcrafted items to its Web store, moving further into Etsy's business. Read TheStreet'sfull report.

Amazon shares finished the day at $533.16, a loss of 1.6%.

Thomson Reuters(TRI) - Get Report and IBM(IBM) - Get Report  said they have entered into an agreement to enhance customer solutions across Thomson Reuters using Watson.

"Thomson Reuters helps customers make critical business decisions by applying cutting-edge technology and domain expertise to complex sets of data and information," said Brian Scanlon, the company's chief strategy officer, in a release. "Our work with IBM to apply Watson is a natural complement to our market-leading customer solutions."

Thomson Reuters said "it will explore the application of Watson technology to key industry market opportunities to leverage deep content analytics, natural language processing, decision support and evidence-based learning to enable it customers to derive greater insight and workflow efficiency."

IBM shares rose Thursday by 1.5%, closing at $152.26.

This article is commentary by an independent contributor. At the time of publication, the author held no positions in the stocks mentioned.