NEW YORK (TheStreet) -- Shares of Apple(AAPL) - Get Report closed Thursday at $115, a slight gain of less than 1%, as investors and consumers eagerly await the company's latest iPhones, which be available in stores beginning Friday.

Read TheStreet'sreport on everything you need to know about the new iPhone6s release.

The release of the new iPhones has set off a big contest among major wireless carriers. In the past two days, Verizon Communications(VZ) - Get Report, Sprint(S) - Get Report and T-Mobile USA(TMUS) - Get Report have each announced their own leasing program for the new iPhones.  

Separately on Thursday, Apple disclosed the top 25 apps that were hit by malware in the recent attack on the company's App Store, according to a report by Reuters

Netflix(NFLX) - Get Report stock jumped by 5.8% Thursday, closing at $103.76.

The streaming media company announced in Hollywood on Thursday that it has teamed up with Facebook's(FB) - Get Report Oculus VR to develop a virtual reality app for Samsung Gear VR, according to the Los Angeles Times. This will give users the ability to experience content in 3D.

Read the report by TheStreet's Technology Editor Chris Ciaccia on how Netflix aims to become bigger than Walt Disney(DIS) - Get Report.

Netflix's goal is to have close to 500 million subscribers around the world, a huge jump from the roughly 65 million who pay for the service now.

Amazon(AMZN) - Get Report shares closed at $533.75 Thursday, a slight decline of less than 1%. The company announced the expansion of Prime Video and Amazon Fire TV and Fire TV Stick to Japan.

Separately, TheStreet's Rebecca Borison took a look at how Amazon is developing its own marketplace for handcrafted goods, presenting a major competitive threat to Etsy(ETSY) - Get Report. Read Borison's article here.

This article is commentary by an independent contributor. At the time of publication, the author held no positions in the stocks mentioned.