Netflix App Comes Just In Time

Netflix rolls out its application for Apple devices.
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NEW YORK (

TheStreet

) --

Netflix

(NFLX) - Get Report

is bringing its streaming content to

Apple

(AAPL) - Get Report

devices with the launch of a free application for the iPhone and iPod.

The announcement comes as the competition for Netflix has been heating up.

Hulu

, the online site for streaming television and movies, is starting to tap into Netflix's market. Last month the company announced Hulu Plus, a $9.99 per month service that will provide users with streaming content of some of their favorite TV shows, like

Glee

and

Modern Family

.

Reports have also surfaced that Hulu could be readying itself for an initial public offering.

Verizon

(VZ) - Get Report

has also announced that it will offer its FiOS TV subscribers the opportunity to watch live shows on their iPads. Verizon currently allows subscribers to watch on-demand video on mobile devices.

Other potential competition includes HBO to Go, ABC's iPad application,

Coinstar's

(CSTR) - Get Report

expansion of Redbox kiosks and potential move into streaming content, and

Comcast's

(CMCSA) - Get Report

on-demand library.

Netflix is keenly aware of its potential problems, announcing earlier in the month a $1 billion deal with EPIX, a a joint venture between

Viacom

(VIA) - Get Report

,

Metro-Goldwyn-Mayer Studios

and

Lions Gate Entertainment

(LFG)

that could add up to 20,000 new titles to Netflix's streaming content.

-- Written by Jeanine Poggi in New York.

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Jeanine Poggi

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