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Netflix App Comes Just In Time

Netflix rolls out its application for Apple devices.



) --


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is bringing its streaming content to


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devices with the launch of a free application for the iPhone and iPod.

The announcement comes as the competition for Netflix has been heating up.


, the online site for streaming television and movies, is starting to tap into Netflix's market. Last month the company announced Hulu Plus, a $9.99 per month service that will provide users with streaming content of some of their favorite TV shows, like



Modern Family


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Reports have also surfaced that Hulu could be readying itself for an initial public offering.


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has also announced that it will offer its FiOS TV subscribers the opportunity to watch live shows on their iPads. Verizon currently allows subscribers to watch on-demand video on mobile devices.

Other potential competition includes HBO to Go, ABC's iPad application,


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expansion of Redbox kiosks and potential move into streaming content, and


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on-demand library.

Netflix is keenly aware of its potential problems, announcing earlier in the month a $1 billion deal with EPIX, a a joint venture between


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Metro-Goldwyn-Mayer Studios


Lions Gate Entertainment


that could add up to 20,000 new titles to Netflix's streaming content.

-- Written by Jeanine Poggi in New York.

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