Some Internet advertising stocks, battered both before and after
shook investors' confidence in online advertising last week, bounced back Monday.
The minirevival, following a dismal performance in the sector last week, appears linked to at least one positive earnings preannouncement, and possibly to the opening of a direct marketing industry convention Monday.
was up $1.44, or 23%, to $7.50 after forecasting a narrower-than-expected loss for its coming quarter. L90 expects to report revenue of $16.2 million, and a loss per share, excluding amortization and goodwill, of 22 cents, compared to analysts' consensus of a 25-cent loss. The company is scheduled to report results for the quarter ended Sept. 30 on Oct. 25.
Also up on Monday was email advertising firm
, up $2.44, or 26.4%, to $11.69. The company is slated to report its third-quarter results after the market closes Monday.
, which competes in a variety of areas with
and Internet advertising bellwether
, was up nearly 16% to $5. Engage was down 13.6% to $4.19.
Just in time for the launch of the
Direct Marketing Association's
annual convention taking place this week in New Orleans, DoubleClick announced a suite of email marketing products that will become available worldwide by the end of the year. The company's stock was off 38 cents at $12.06.
Online rewards program firm
, which lost more than half its value Friday following its warning of revenue and advertising shortfalls, bounced back somewhat Monday. It was up 66 cents, or 30%, to $2.84.