MS Business Communications is to represent public relations company

Fleishman-Hillard International Communications

in Israel.

Fleishman-Hillard is the largest public relations company in the United States, and is ranked fifth worldwide. Its annual revenue is $300 million.

MS Business has been representing Burson-Marsteler since the mid-90s. Burson-Marsteler is owned by

Young & Rubicam

(NYSE:YNR).

MS Business today said that Fleishman-Hillard presents a complementary value to MS Business as it specializes in different technological fields than Burson-Marsteler.

In the first instance, the two companies will form an affiliation. But it is likely that an acquisition may be considered at a later date.

Fleishman-Hillard International President and senior partner Rick Sullivan said that it is essential that the firm establish a business presence in Israel due the country's technological prowess, and the number of its global clients who are already active in the country.

MS Business today said that the companies' first joint customer is the European investment firm Syntek Capital. MS Business added that other agreements with joint customers will soon be signed.