Maybe changing its name wasn't enough.
Online marketing outfit
, formerly known as FindWhat, said Tuesday that it hired Deutsche Bank to help its board evaluate various strategic opportunities, including the possible sale of the company.
Deutsche Bank will work with Miva's directors to analyze options such as raising capital through the sale of securities or assets, a recapitalization, acquisitions or the merger or sale of the company.
"The board and management believe our current share price does not reflect the inherent value of the company and its opportunities, and the engagement of Deutsche Bank will help us to methodically examine a range of short-term and long-term alternatives as we continue to focus on growing our business," said Craig Pisaris-Henderson, Miva's chairman and chief executive.
Shares of Miva, based in Fort Myers, Fla., were gaining 23 cents, or 4.1%, to $5.78.