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Halo: Reach, which sold 3.3 million units in September, led video game sales for that month.

Video games sales dropped 8% year over year to $1.18 billion, market research firm NPD Group reported Thursday. Software sales also decreased 6% to $614 million, missing the street's expectations of a slight 1.5% uptick.

Accessories were the only category to show an increase in sales this month, up 13% over the same period last year to $180 million.

"I don't think the category necessarily had a sterling month, but I don't think the numbers are that bad," said Todd Mitchell, an analyst with Kaufman Brothers. As publishers shift their sales model away traditional retail outlets towards digital distribution, "the story is not about top line growth this year," he said.

The report helped send video game tickers down in morning trading Friday.

Electronic Arts


was down 3.21% to $15.99, while

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Take-Two Interactive

(TTWO) - Get Take-Two Interactive Software, Inc. Report

was down 3.42% to $10.46.

Activision Blizzard

(ATVI) - Get Activision Blizzard, Inc. Report

was dropping 1.39% to $11.32.

--Written by Olivia Oran in New York.

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