Microsoft Scores Rare Win With Search

Amazon reportedly will use MSN for two engines, dropping Google.
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Amazon.com

(AMZN) - Get Report

has picked

Microsoft

(MSFT) - Get Report

as the search-technology provider for its A9 and Alexa engines, dropping

Google

(GOOG) - Get Report

.

The change to Microsoft's Windows Live search was done over the weekend, according to

Dow Jones Newswires

, which reported the deal earlier today. A Google spokesperson couldn't immediately be reached for comment.

Winning Amazon's business is one of the rare bright spots for Microsoft's Web business, which has languished behind Google and

Yahoo!

(YHOO)

. The company reported disappointing earnings last week and gave soft guidance because of additional spending to become more competitive with the Web giants.

Amazon is the latest company to bristle at Google's dominance.

eBay

(EBAY) - Get Report

, a major search advertiser, reportedly is talking with Microsoft and

Yahoo!

(YAHOO)

about joining forces to fight Google, according to the

Wall Street Journal

.

Expect more battles among the engines as competition for search advertising dollars continues to heat up. Forrester Research estimates that U.S. search-engine marketing spending will hit $11.7 billion by 2010, a gain of 170% from 2004, while the market in Europe will rise 250% to about $3.6 billion.

Google gained market share in March at the expense of both Yahoo! and MSN, according to market researcher comScore Networks.

Shares of Microsoft rose 14 cents to $24.30. Amazon dropped 12 cents to $34.47 while Google declined $1.40 to $397.50.