Microsoft (MSFT) - Get Report was up 1.9% in midafternoon after announcing that its Xbox game console would be released Nov. 8 and priced at $299.

The software giant said it expects to sell 1.5 million units during the holidays. The price is designed to compete with

Sony's

(SNE) - Get Report

Playstation2.

On Tuesday, Sony announced it would incorporate

AOL

(AOL)

features such as email and Instant Message into Playstation2. Sony was up 1.5%.

Also today, Japanese game maker

Nintendo

said it was launching its new game console, GameCube, Nov. 5. The company hasn't announced pricing details.