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Microsoft Friends Twitter and Facebook

In a partnership to bring in more traffic and real-time updates, Microsoft reportedly will include Twitter and some Facebook posts in its search results.

NEW YORK (

TheStreet

) --

Microsoft

(MSFT) - Get Microsoft Corporation Report

hopes

Twitter

and some

Facebook

feeds can boost Bing's profile.

In a partnership to bring in more traffic and what's known as real-time updates from the social networking sites, Microsoft will include Twitter and a limited number of Facebook user postings in its search results, according to

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WSJ.com's BoomTown

blogger Kara Swisher.

The nonexclusive deal was announced by Microsoft at a Web 2.0 conference Wednesday, according to Swisher. While the arrangement appears to give Bing a slight edge over search giant

Google

(GOOG) - Get Alphabet Inc. Class C Report

in the arena of current topics, it is expected that Google will also form its own deal with Twitter.

Yahoo!

(YHOO)

, the No. 2 search shop, was not mentioned during Microsoft's announcement. Yahoo! and Microsoft have a pending search partnership that calls for Microsoft's Bing to handle Yahoo! searches.

Bing is Microsoft's third attempt to make a stand against Google in the Internet search business.

The search partnership did little for Microsoft shares. The stock was up 21 cents, or 1%, to $26.58 in afternoon trading Wednesday.