MessageMedia Leaps on Purchase by DoubleClick - TheStreet

MessageMedia (MESG) was up 26.2% in midmorning after online ad agency DoubleClick (DCLK) said it would buy the company for $41 million in stock.

The deal marks DpubleClick's second recent foray into the e-mail marketing field. DoubleClick will issue 0.0436 shares for each share of MessageMedia, an exchange that works out to about 60 cents per share.

DoubleClick was down 0.3%.